CRM and the Customer Experience (CX)

Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.



Improve your customer experience management with SAP C/4HANA

Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.

SAP Customer Data Cloud

Turn anonymous visitors into loyal customers.

  • – Create seamless customer experiences and onboarding
  • – Provide the data privacy and trust customers demand
  • – Eliminate data silos for better contextual marketing
  • – Offer customers transparency and control, while addressing GDPR complianc
SAP Marketing Cloud

Treat marketing as a trusted source of business.

  • – Personalize customer experiences across your business
  • – Optimize marketing to drive revenue
  • – Build customer trust to develop ongoing relationships
  • – Drive demand and growth for B2B marketers
SAP Commerce Cloud

Provide a superior and personalized omnichannel commerce experience.

  • – Benefit from using a single commerce solution
  • – Leverage industry-specific capabilities
  • – Exceed expectations with built-in flexibility
  • – Support all go-to-market models
  • – Realize a fast ROI with prebuilt integrations
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SAP Sales Cloud

Improve sales with better selling experiences.

  • – Save time and guesswork to accelerate sales
  • – Guide sales reps through quotes and contracts fast
  • – Model and manage sales territories and incentives
  • – Embrace the future of selling
SAP Service Cloud

Make service the heart of your customer experience.

  • – Create a unified service experience
  • – Develop an elite team of skilled experts
  • – Deliver the next generation of self-service
  • – Capture and understand customer feedback