Customer Relationship Management (CRM), covers all the ways you manage customer relationships across sales, marketing, customer service, and e-commerce. With CRM software, you can automate and integrate the customer-facing activities by using pre-built tools for customer analytics, personalization, social media, collaboration, and more.
CRM Capabilities
Centralized Customer Data Hub
By consolidating all of their customer data – including contact details, cross-channel interactions, service history, and social media activity – companies gain a 360-degree view of each customer, available in real time
Customer analytics
Analysis of customer interactions and history allow companies to gain deeper insight into expectations and needs. These insights can be used to target offers, resolve service issues, boost satisfaction, create personalized experiences, and inform marketing strategies
CRM Process and Marketing Automation
By automating processes such as lead and pipeline management, campaign development, and service tracking, companies can not only greatly improve efficiency but also provide a better experience for customers
Features and business benefits of CRM
Contact Management
Securely store your customer information including names, contact details, social media accounts, and communications preferences in a central database that your entire team can access in real-time, 24×7
Interaction Management
Track all your customer interactions including emails, phone conversations, social media posts, and chat sessions to gain a 360° view of each customer and deliver a consistent cross-channel experience
Lead Management
Identify, score, and track leads through your pipeline – to convert more prospective customers into buyers. With CRM, you can integrate your lead generation, pipeline management, and lead nurturing activities
Customer Analytics
View the right insights at the right time with on-demand CRM reporting and interactive dashboards. Predict what customers want, personalize their experiences, and take the right action in the moment
Workflow Automation
Automate repetitive, manual tasks such as contact record data entry and with the power of embedded AI and machine learning to provide chatbot-based interactions on social media and in messaging apps
CRM Integrations
Integrate your CRM system with your website, email and calendar platforms, accounting and billing software, customer surveys, document management, and e-signatures – so that you can do everything in one place
CRM Solutions We Provide
SAP C/4HANA
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