Customer Relationship Management

What is CRM?

CRM stands for customer relationship management. It’s a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. CRM systems help you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.

Key Capabilities

A centralized customer data hub

By consolidating all of their customer data – including contact details, cross-channel interactions, service history, and social media activity – companies gain a 360-degree view of each customer, available in real time.

Customer analytics

Analysis of customer interactions and history allow companies to gain deeper insight into expectations and needs. These insights can be used to target offers, resolve service issues, boost satisfaction, create personalized experiences, and inform marketing strategies.

CRM process and marketing automation

By automating processes such as lead and pipeline management, campaign development, and service tracking, companies can not only greatly improve efficiency but also provide a better experience for customers.

Key Benefits

Customer Insights

Run real-time customer analytics – to seize new sales opportunities, manage highly effective marketing campaigns, and wow customers with personalized service.


Share information among teams, departments, and internal and external stakeholders with collaborative CRM – so that customers have a consistent experience.


With automated processes and scheduled follow-up prompts, a CRM system can help your sales, marketing, and service teams accomplish more with less effort.

Customer Experience

Give contact center reps and field service technicians a 360° view of customers – and provide automatic recommendations to help resolve issues on first contact.

Target marketing

Rely on highly targeted marketing to reach the right people on the channel of their choice – through social media, e-mail, or campaigns.

Sales and Revenue

Boost pipeline visibility and sell more – with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more.