What is CRM?
CRM stands for customer relationship management. It’s a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. CRM systems help you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.
SAP C/4 Hana
The SAP Customer Experience portfolio covers every step in the process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.
SAP Commerce Cloud helps you engage your customers on any device. The extensible, modular architecture provides a solid foundation for developing relevant and personalized experiences that keep your customers coming back. This product. This product All SAP products.
SAP Marketing Cloud (previously Hybris Marketing) is a marketing solution that unifies user data into a centralized hub in order to provide real-time context-based data about individual customers and anonymous visitors, allowing brands to deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device.
SAP Customer Data Cloud enables you to grow your audience and build trusted, personalized customer relationships based on transparency and personal data control. Share your expertise, get help, and stay up to date in your knowledge of SAP Customer Data Cloud.
SAP Sales Cloud helps organizations connect and guide customers throughout their buying journey. Transform your lead to cash process and accelerate sales performance with incentive optimization, sales coaching and learning recommendations – helping sales teams to spend their time on the best deals.
SAP Commerce Cloud helps you engage your customers on any device. The extensible, modular architecture provides a solid foundation for developing relevant and personalized experiences that keep your customers coming back. This product. This product All SAP products.
Key Capabilities of CRM
By consolidating all of their customer data – including contact details, cross-channel interactions, service history, and social media activity – companies gain a 360-degree view of each customer, available in real time.
Analysis of customer interactions and history allow companies to gain deeper insight into expectations and needs. These insights can be used to target offers, resolve service issues, boost satisfaction, create personalized experiences, and inform marketing strategies.
By automating processes such as lead and pipeline management, campaign development, and service tracking, companies can not only greatly improve efficiency but also provide a better experience for customers.
Key Benefits of CRM
Run real-time customer analytics – to seize new sales opportunities, manage highly effective marketing campaigns, and wow customers with personalized service.
Share information among teams, departments, and internal and external stakeholders with collaborative CRM – so that customers have a consistent experience.
With automated processes and scheduled follow-up prompts, a CRM system can help your sales, marketing, and service teams accomplish more with less effort.
Give contact center reps and field service technicians a 360° view of customers – and provide automatic recommendations to help resolve issues on first contact.
Rely on highly targeted marketing to reach the right people on the channel of their choice – through social media, e-mail, or campaigns.
Boost pipeline visibility and sell more – with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more.