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Customer Relationship Management

Customer relationship management (CRM) refers to a strategy widely used by companies and organizations to record and manage their overall data and interactions with current, past and potential customers.

CRM works to ensure that all customer-interfacing organizational functions (i.e., sales, marketing, technical support) are efficient and synchronized, ensuring that former and potential customers are adequately and appropriately served.

CRM Lifecycle
CRM lifecycle
KEY CAPABILITIES

Profitability Analysis

With CRM, we can analyze the various kinds of data for profitability in which areas and which products. This data will be helpful to production/manufacturing.

Opportunity Mapping


Lifetime Revenue Assessment


Cross-sell and Up-sell Planning


KEY BENEFITS

Better client relationships


Improved ability to cross-sell & up-sell


Improved efficiency in serving clients


Increased revenue and profitability


Increased team colloration


Less client attrition


Cost Saving


Greater staff satisfaction