Customer Relationship Management

Customer relationship management (CRM) refers to a strategy widely used by companies and organizations to record and manage their overall data and interactions with current, past and potential customers.

CRM works to ensure that all customer-interfacing organizational functions (i.e., sales, marketing, technical support) are efficient and synchronized, ensuring that former and potential customers are adequately and appropriately served.

CRM Lifecycle
CRM lifecycle

Profitability Analysis

With CRM, we can analyze the various kinds of data for profitability in which areas and which products. This data will be helpful to production/manufacturing.

Opportunity Mapping

Lifetime Revenue Assessment

Cross-sell and Up-sell Planning


Better client relationships

Improved ability to cross-sell & up-sell

Improved efficiency in serving clients

Increased revenue and profitability

Increased team colloration

Less client attrition

Cost Saving

Greater staff satisfaction