Customer Relationship Management

What is CRM ?

CRM stands for customer relationship management. It’s a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. CRM systems help you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.

Key Benefits

Customer Insights

Run real-time customer analytics – to seize new sales opportunities, manage highly effective marketing campaigns, and wow customers with personalized service.


Share information among teams, departments, and internal and external stakeholders with collaborative CRM – so that customers have a consistent experience.


With automated processes and scheduled follow-up prompts, a CRM system can help your sales, marketing, and service teams accomplish more with less effort.

Customer Experience

Give contact center reps and field service technicians a 360° view of customers – and provide automatic recommendations to help resolve issues on first contact.

Target Marketing

Rely on highly targeted marketing to reach the right people on the channel of their choice – through social media, e-mail, or campaigns.

Sales and Revenue

Boost pipeline visibility and sell more – with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more.
Functions of CRM

The impact CRM software can have on a business or organization is not specific to industry. Here are a few examples of industries that are better off because of CRM software.

Sales CRM
  • Sales automation and forecst optimization
  • Quotes and contracts
  • Sales performance management
  • Billing and revenue management
  • Augmented Intelligence
Marketing CRM
  • Dynamic customer profiling
  • Marketing planning and performance
  • Audiences, camoaigns and journeys
  • Lead and Account-based marketing
  • Marketing Analtics
eCommerce CRM
  • Omnichannel commerce
  • Context-driven services
  • Product content management
  • Experience management
  • Order management
Customer Service CRM
  • End-to-end service execution
  • Intelligent user experiences
  • Native integration with Amazon connect